- Nearly half (49%) of U.S. homeowners are not aware if the cleaning products they use are environmentally safe.
- 58% are likely (likely/very likely/extremely likely) to purchase "green" cleaning products.
- 63% of homeowners are concerned (concerned/very concerned/extremely concerned) that cleaning products may be made with chemicals that may be hazardous to their health. One in five (21%) are extremely concerned.
- Carpet is the most common floor covering in U.S. homes. The majority of U.S. homeowners use carpet in bedrooms (80%), living rooms (65%), offices/dens (68%) and family rooms (63%).
- The majority (52%) of survey participants indicated the primary advantage of carpet is that it's comfortable. 41% say the biggest drawback is that it shows soil.
- Among homeowners who replaced their carpet, 49% did so because of wear while four in 10 (38%) replaced carpet due to soiling and staining issues.
- Nearly two-thirds (64%) of U.S. homeowners have rugs in their homes.
- Half of U.S. homeowners (50 percent) say it's extremely or very important to hire a professional cleaning service that is certified by a professional organization.
The Institute of Inspection, Cleaning and Restoration Certification (IICRC) is an ANSI-accredited non-profit certifying body for the flooring inspection, floor covering and specialized fabric cleaning and disaster restoration industries.